It is hard to argue against the staying power of Juicy Couture. Just when you think what could possibly be done to update the styling; the new line proves hotter than the last. Shows like Entertainment Tonight, Access Hollywood and Desperate Housewives are walking advertisements for Juicy. The dangling “J” on the zipper is one of the most recognized fashion statements. It’s one of the few, if any, lines where lines that can be worn by mom and daughter.