I think it’s a real shame how so many business owners agonize over the proper format of a press release. What’s important about a document that is supposed to be both informative and persuasive is the content, not the layout.
Should it have some semblance of order? Absolutely. But that should not be the author’s first priority, particularly when the great majority of them end up in one of two places: The recycling bin or an editor’s deleted items folder.