“If you put enough monkeys at typewriters,” one of my consulting clients said in a seminar with me, “Sooner or later, one of them will come up with WAR & PEACE.”
He was predicting that with so many people going into telephone selling, telemarketing, lead generation, appointment setting, tele-sales, telephone solicitation, inside sales, or whatever you want to label it; at least one of them would give me a run for my money and would become a formidable competitor.
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When I write scripts for customer service and for selling, I test them, tweak them here and there, and then I deploy them at my clients’ sites.
Minimally, it’s a systematic process of validation, and once my scripts have been proven in dozens, hundreds, thousands and even millions of conversations, I can say, very authoritatively, that they work.
From my standpoint it is important to be as scientific as possible, not only to be dispensing solutions that are assured of producing sales and customer satisfaction, but to overcome the perennial cynicism that salespeople, customer service reps, and their managers bring to scripts.
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How to Warm-Up Cold Calls & Chilly Emails
By Dr. Gary S. Goodman
I’ve been doing a telephone marketing campaign to promote a series of seminars that I’ll be presenting in the next several months at various universities.
To bolster registrations in my Best Practices in Negotiation, Managing Client Relations, and Building Your Professional Practice seminars, I’ve been phoning into various elite professional practitioners’ offices.
Many are difficult to reach because they’re with patients and clients, but I have found there is a viable alternative to leaving messages, and to actually making that initial, chilly call.
In today’s CRM market, a variety of on-demand CRM solutions are available, some extremely popular. Companies are attracted to on-demand CRM by convenience and price. On-demand CRM systems can be quick to set up and are unlikely to need much, if any, investment in new hardware. The monthly contract costs can also seem very appealing.
Though many businesses have taken up on-demand CRM however, many are also moving away from it. On-demand CRM solutions may seem a good fit to start with, but businesses can soon outgrow them, find they are limited in what they are capable of, or that the business needs a more comprehensive CRM solution.