Paragraphs are wonderful writing tools. They help organize text into succinct units of ideas and information. They also add visual relief by inserting white space into the document and breaking up the text, making it more inviting to the reader.

Too many writers fail to take advantage of these benefits by making their paragraphs too long. Long paragraphs typically bring pieces of text together that would be better off separated for organizational purposes. They also create long chunks of text that intimidate readers. (If you want your readers not to read something, bury it in a long paragraph.)

The more I study modern day, 21st century marketing the more I realize that EVERYTHING is marketing.

From the words in a TV or newspaper advertisement, to the words on magazine covers, to the words on a cereal box. It’s all about WORDS, right? Words designed to get YOU to take action. And THAT my friend, is marketing.

Pay close attention next time you go to the grocery store or the drug store. You are constantly being marketed to with WORDS. From the food you buy to the magazine cover that gets your head to turn at the checkout counter.

Close
E-mail It