Before they hired me as their director of development, and before they ran out of money and laid me off, a non-profit organization whose name is unmentionable ran an unmentionable direct mail program.

It wasn’t a program as much as a series of last-minute campaigns. One particularly notorious campaign ran the Christmas before they hired me. As the inflexible deadline loomed to get their last donor newsletter of the year into the mail, the staff procrastinated and put out fires in other departments until the deadline came and went but the newsletter didn’t.

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