Most writers toss the phrase “cold call” around without ever defining what it means.
I think it is worth our time to consider exactly what makes a cold call a COLD call.
After all, terms are important; just ask two people if they “like” each other or are “in love” with each other.
So, what is a COLD call?
First, does it involve selling? There’s some disagreement, here.
If you look at ads for phone folks many of them will state:
“Appointment setter wanted—No selling required!”
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How to Warm-Up Cold Calls & Chilly Emails
By Dr. Gary S. Goodman
I’ve been doing a telephone marketing campaign to promote a series of seminars that I’ll be presenting in the next several months at various universities.
To bolster registrations in my Best Practices in Negotiation, Managing Client Relations, and Building Your Professional Practice seminars, I’ve been phoning into various elite professional practitioners’ offices.
Many are difficult to reach because they’re with patients and clients, but I have found there is a viable alternative to leaving messages, and to actually making that initial, chilly call.
Make cold calls without it taking a toll on your soul
Old-school traditional cold calling can take a toll on a person’s self esteem over time. It’s just not natural to have somebody hang up on us, or to experience rejection over and over each day.
Because of this, many of us tend to recoil at even the idea of cold calling. It’s a fear-laden experience that’s often depressing.
You see, most of us have a mental block around cold calling. We associate cold calling with the worst of what selling is about — the “going to war” concept where we put on armor and play a mind game with someone we’ve never met.
All this can be avoided by simply shifting your frame of reference. Once you do this, you’ll actually look forward to the adventure of cold calling. You’ll overcome those moments when you find yourself sitting at the telephone physically unable to make a cold call because “burn out” has robbed you of the energy.
We all hate spam in our email boxes. It’s annoying, impersonal, and sometimes offensive. In spite of this, it may surprise you to know that emails can be a very good way to open communication with a prospect.
If you carefully follow the new cold calling mindset within your email, you’ll discover once again that your prospects (readers) will respond much more favorably.
So let’s review some important things to remember about making cold calls the new way, then we’ll look at applying this new mindset within your emails.