Most writers toss the phrase “cold call” around without ever defining what it means.
I think it is worth our time to consider exactly what makes a cold call a COLD call.
After all, terms are important; just ask two people if they “like” each other or are “in love” with each other.
So, what is a COLD call?
First, does it involve selling? There’s some disagreement, here.
If you look at ads for phone folks many of them will state:
“Appointment setter wanted—No selling required!”
Make cold calls without it taking a toll on your soul
Old-school traditional cold calling can take a toll on a person’s self esteem over time. It’s just not natural to have somebody hang up on us, or to experience rejection over and over each day.
Because of this, many of us tend to recoil at even the idea of cold calling. It’s a fear-laden experience that’s often depressing.
You see, most of us have a mental block around cold calling. We associate cold calling with the worst of what selling is about — the “going to war” concept where we put on armor and play a mind game with someone we’ve never met.
All this can be avoided by simply shifting your frame of reference. Once you do this, you’ll actually look forward to the adventure of cold calling. You’ll overcome those moments when you find yourself sitting at the telephone physically unable to make a cold call because “burn out” has robbed you of the energy.
What happens when you’re talking with a prospect during a cold call and you start to realize there isn’t an honest “fit” for your product or service? Your prospect doesn’t have a problem, hassle, or challenge that your product or service solves.
Well, the old cold calling mindset is “Chase everybody possible and focus on the sale and never take no for an answer!”
So how does this new cold calling mindset work? Well, if you keep trying to push people into something they don’t want, you increase the chances of them rejecting you.
Overcoming Old Sales Conditioning