What happens when you’re talking with a prospect during a cold call and you start to realize there isn’t an honest “fit” for your product or service? Your prospect doesn’t have a problem, hassle, or challenge that your product or service solves.
Well, the old cold calling mindset is “Chase everybody possible and focus on the sale and never take no for an answer!”
So how does this new cold calling mindset work? Well, if you keep trying to push people into something they don’t want, you increase the chances of them rejecting you.
Overcoming Old Sales Conditioning