How to Warm-Up Cold Calls & Chilly Emails
By Dr. Gary S. Goodman
I’ve been doing a telephone marketing campaign to promote a series of seminars that I’ll be presenting in the next several months at various universities.
To bolster registrations in my Best Practices in Negotiation, Managing Client Relations, and Building Your Professional Practice seminars, I’ve been phoning into various elite professional practitioners’ offices.
Many are difficult to reach because they’re with patients and clients, but I have found there is a viable alternative to leaving messages, and to actually making that initial, chilly call.