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Internet article marketing is growing by leaps and bounds. And, the other day when reviewing my article writing statistics, I realized how much Internet article marketing and fishing had in common.

Within Internet article marketing, there are numerous categories or topics. Depending upon your business focus, you can write articles on:

• Business General
• Business Sales
• Business Ethics
• Business Customer Service
• Business Strategic Planning
• Business Top 7 or Top 10 Tips
• Self Improvement General
• Self Improvement Attitudes
• Self Improvement Coaching
• Self Improvement Leadership
• Self Improvement Goal Setting
• Self Improvement Time Management
• Self Improvement Success

Now think of each of these categories as favorite fishing ponds with different types of fish. And your bait is your articles. You know that you have a bite when a fish strikes the bit or clicks through to your website.

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Marketing is what 99% of businesses fail to do correctly. Many small business owners recognize this deficiency and hire marketing firm. Yet, the results are not what are promised after these small business owners have spent their limited resources of time, money and energy. From my experiences as a business coach to help my clients with their process improvement plans to their strategic plans, I have identified these 7 marketing tips to help any business increase sales.

What are the clients’ results from their marketing solutions?

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Are the business work ethics and values in your organization suffering? Would you like to improve these critical skills necessary for business success? Consider, then looking at the beliefs that are supporting these values and ethics.

Let’s get to the heart of the matter? What do you believe is keeping your employees from the bottom to the top or the top to the bottom from consistently demonstrating high business ethics?

First, let’s take care of some logistical issues so to speak. You must have a written values statement that is explained to all new employees when they hire in. This values statement must be demonstrated by everyone to everyone, both internal and external customers (employees and clients).

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