Those who are successful salespersons use a very fundamental skill to succeed.
This skill is called TRUST. More specifically, Building Trust could be the phrase that will more aptly describe it. When you build a trusting relationship with your potential clients or clients, they will gladly buy from you and not the other guy, even if his product may have some advantage yours do not have. It is very simple to understand. Your customer wants to know that you will be there for him when he runs into some difficulty with your product and he can count on you. Without TRUST other people will have difficulty dealing with you. That’s it!