Marketing with articles is one of the most effective ways to reach qualified prospects on a shoestring. Instead of paying cash for ads, you actually get the exposure by leveraging your knowledge.
Beyond article directories, you can also publish your articles on your own web site or blog. Now that blogs are more than personal diaries, you can really use a blog as an effective marketing and publishing tool.
A blog can be used to publish comprehensive article or simple and short commentaries. Nowadays, it can’t be much easier to put your multimedia content, such as audio and video, on the Web. Again a blog makes this possible.