Those who typically purchase non-fiction eBook are those with an interest in a hobby. Hobbyists are always looking to spend their money on their passion. The best ebook material can always be derived from the wants, not needs, of serious hobbyists. Although you may have formulated your own opinions as to what you think these people need, your opinions do not always make for the best topics that will result in a profitable ebook. Your goal is to be profitable and find that niche market for your ebook.
You can explore niche markets for hobbyists by doing web searches on keywords like “what is America buying,” “most popular hobbies,” and “hobbyists.” If you can search and find discussion groups and forums with hobbyist memberships then this is helpful too as members there exchange news, books, and reviews on products.
Yahoo.com is one popular website where hobbyists like to chat with each other. You’ll find these discussions happing at its website on the “groups” link. You will find many categories ranging from business to religion, but we’ll use “Games” as an example.
The subcategories are numbered within the games categories. What these numbers indicate are the total discussion forums active in the particular subcategory. You will obviously see that subcategories like “video and computer games” and “role playing games” are quite popular due to the number of open forums there. Subcategories such as “war gaming” and “paintball” rank lower, but are still more popular than “horseshoe pitching.”
To read what the popular topics of discussion are, you can join the forums that are open to new subscribers. Take a look at the discussion threads for the current day once in the forum. You can also look at historical discussions, but stay as recent as possible because older topics may not be as popular. If you like, you can contribute to the forums.
You will quickly discover what your target market group is when you begin to either read the group’s posts or contribute to the forum. If you quickly scan the posts, you can see the kinds of questions people are asking. You can see what consumer demands and interests are. This forum will be a wealth of information for you because you are getting feedback from the serious buyers in the market — the ones who love to research products.
Just think of how many diverse interests you will find in the general population of hobbyists. These people have passions for collecting classic baseball cards, tasting fine wines, vacationing the world, gaming, parenting their children, musical lessons for their child, how to find a private tutor and such. Hobbyists can be found in things like football, classic car restoration, listening to tunes. There are also fad hobbies such as snow boarding, line dancing, and Red Hat Societies. For fad hobbies, you will have to browse the forums for current interests (don’t pick old fads). The other hobbies have been well-established over the years.
One group with a significant share of the target Internet market is the group aged between 20 and 30. Based on surveys conducted, these people enjoy photography, camping, snowboarding, traveling, music and wakeboarding. They also enjoy playing guitar, dancing, online dating, computer and electronics shopping, rock climbing, searching for jobs, Bible research, working out, watching sporting events and drinking fine coffee. All of these subjects can have an eBook written on it.
The possibilities are endless when you look at the market for how-to books. People seek out advice, encouragement and instructional books. Many love to do things on their own and are always wanting to learn how to do them. They also seek to learn new things or just read something that will help pick them up.
Hobbyists like how-to books as well as they help them get the most from their passion. Books for hobbyists can range from using hay bales to playing Texas Hold ‘em Poker. Or, they can be for the cultural hobbyist like the Shakespeare fan.
Just look at the publisher who saw how knowledge-seeking people are for information on how-to and started the “Dummies” books that are very popular today. Other series of books have appeared on the how-to market such as “Idiot’s Guide” and “The Everything” series. The how-to books are certainly doing quite well.
One way you can get ideas for eBook topics is to go to the website of the “Dummies” series books (www.dummies.com) and just take a look at the numerous topics there. Choose one and write your own book. Do not be misled by the “Dummies” in the titles of the series. Readers are never addressed as dummies and the style is very popular because the authors will explain things in a way that the reader can accomplish the task at hand without the peripheral “rabbit chasing” or discussion on non-critical details. In the same manner, assume that your readers have normal reading comprehension abilities and never insult their intelligence. In other words, terminology using words like dumb, stupid, idiot or helpless never really add anything good to a book and you run the risk of insulting several readers.
ebooks are brief works for the most part mostly because they are sold on the Internet and if too large they would take too long to download. Also, if you write lengthy books like a beginner’s guide of how to use a computer, you are likely going to bore your readers and the book may not sell well at all. ebooks should stick to specifics. An ebook is likely to do well if it is focused on a specialized topic. So keeping this in mind, ebooks should be targeted to a niche market and the topics should actually be those of a larger one. In other words, don’t try to cover everything in one ebook.
Take, for example, the subject of fishing. This is a sport or hobby where the enthusiasts gladly spend lots of money. Topics of your book could be on “How to Go Deep Sea Fishing,” or “How to Fly Fish,” or “How to Fish for Freshwater Trout.” Each detail on the subject of fishing can be expanded upon so that it becomes its own ebook. Don’t write so much on putting on the waders — focus on the art of fishing and the sub-topics that go along with it. It would be very difficult to write an ebook with any substance in order to fill 50 to 100 pages on a simple subject such as putting on waders. Important part of picking the topic you want to write an ebook on is to make sure it is one that can actually fill a significant number of pages.
Almin Cehajic is experienced webmaster and resell rights products marketer. He writes informative articles on various topics, especially on resell rights business. If you are interested in products with resell rights visit his new website: http://www.resellrightsprofessional.com
Tags: ebook
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