Marketing is what 99% of businesses fail to do correctly. Many small business owners recognize this deficiency and hire marketing firm. Yet, the results are not what are promised after these small business owners have spent their limited resources of time, money and energy. From my experiences as a business coach to help my clients with their process improvement plans to their strategic plans, I have identified these 7 marketing tips to help any business increase sales.
What are the clients’ results from their marketing solutions?
The first question you should ask: “What are the results that your marketing firm has delivered to your clients within my industry? All marketing efforts should be directly tied to specific results and measured on a regular basis. If the marketing firm cannot answer this question, quickly and positively, then you may be talking with the wrong marketing firm.
Talk to at least 2 to 5 of the potential marketing firm’s clients
By talking to existing or past clients will help you determine if this marketing firm is the right fit for you. This is much like asking and checking references on a potential employee.
Determine if you want branding, name recognition or actual clients
Before you meet with the firm, you need to determine if you want name recognition, name branding or actual clients. Each of these determinations will deliver a different marketing strategy. For example, name recognition can be delivered by television, radio, print or billboard advertising. Name branding may require more expenditures using this media or from other marketing strategies such as article writing or speaking. Actual clients is really want you want and may involve trade shows where you have greater access to potential clients.
Set a time frame for the marketing firm’s performance
Establish a time frame for the marketing campaign. A marketing campaign is very similar to a goal. All goals should include a target date or time frame as should your marketing.
Measure all results of the marketing firm’s efforts
Marketing needs to deliver results. Let me repeat this: Tags: billboard advertising, business coach, business increase, checking references, firm marketing, improvement plans, limited resources, marketing campaign, marketing efforts, marketing firm, marketing firms, marketing solutions, marketing strategies, marketing strategy, marketing tips, process improvement, recognition, small business owners, strategic plans, time frame
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