Those who are successful salespersons use a very fundamental skill to succeed.
This skill is called TRUST. More specifically, Building Trust could be the phrase that will more aptly describe it. When you build a trusting relationship with your potential clients or clients, they will gladly buy from you and not the other guy, even if his product may have some advantage yours do not have. It is very simple to understand. Your customer wants to know that you will be there for him when he runs into some difficulty with your product and he can count on you. Without TRUST other people will have difficulty dealing with you. That’s it!
You see, your customers do not buy the product. They are really buying your relationship with your product and them. Your product must deliver what you say it will do or your customers will lose faith in you. When they lose faith in you, you can say good buy to the sale and future sales. I know of marketers who sell products but decided to stop selling the product and concentrate on other products and services. Their customers are upset with them because the relationship is so strong that they believe what he is offering is of real value and cannot get enough of them. But, their credibility is so intact that they have replaced their products with better ones to make even more money-a lot more. This is the benefit of–building trust.
So, what this means in real terms? It means that you must believe in your product before you even start talking to potential customers. I you cannot stand behind your product you will find it hard to sell it. Then, you will wonder why your sales efforts are suffering.
If you have been having hard luck to make sales, it may serve you well to re-examine your belief in your product and also in yourself. If you have a negative opinion of yourself and your product it will be difficult to muster the enthusiasm and energy to make a forceful presentation to our customers.
You will have a lot of objections that you cannot answer and or give a lame response most of the time.-all because you do not totally believe in the product you are selling or have doubts about your self. This can be corrected–easily. The answer is –building trust
Well, how do you fix this, by building trust, you ask?
First, you have to examine your life and determine the skills you lack. And whether you have the right combination of knowledge, skills and experience you need to have to tackle the subject under consideration-whether it is selling a product or repairing a lawn mower or taking care of a pet etc.
Once you gain the skills, brush up on your personality to know who you really are, only then you can enthusiastically, proudly, energetically and confidently can go out and make the sale or sell anything under the sun for that matter. Then all sales will seem effortless. It is about building trust.
There are ten (10) areas of your life that you need to examine to achieve this level of excellence I just described. Once you sharpen up your skills in these areas you can accomplish wonders- not only in sales but all areas of your life. These 10 areas can be found at the link below. Fix the areas that apply to you and watch your sales production skyrocket. Now, you can achieve the success you’ve always wished but did not know how. So, finally, it is all about building trust.
The author is a Personal Development Counselor, PDC., marketer, and researcher in human behavior and herbal medicine. He has been helping people for over 30 years to maximize their true potential by conducting personal, and family counseling to those in need. He also promotes this service by making information products available on the internet through e-books, DVD’s, CD’s email courses, etc. You can visit his website at: http://www.primealife.com to learn more about the “Ten Commandments” of Self Improvement
Tags: rapport, building trust
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